Overview
The Gallery of Lies is an initiative by the news outlet Animal Político designed to develop the first digital ecosystem capable of authenticating news and combating misinformation.
The Context
Our initiative focused on the critical demographic of internet users aged between 20-50 years, who are regularly overwhelmed by the volume of information, which often includes fake news.
This group actively engages with various communication channels, demonstrating a keen interest in daily news and socially relevant topics.
The necessity becomes clearer in the context of current Mexican society, which is grappling with an increase in crime, political instability, and social...