Ukrainian PR Army: Fighting with our words

A team of public relations professionals united to form the pro bono PR Army in Ukraine to promote Ukrainian interests following the Russian invasion in 2022.

Ukrainian PR Army

"Fighting with our words to explain what war we are fighting"
– Volodymer Omelan, former Ukranian Infrastructure Minister
Situation

When Russia invaded Ukraine, daily life for Ukrainians traumatically changed overnight. Once peaceful neighborhoods and bustling urban centers transformed into war zones, while millions fled the country in search of safety and aid and others bravely marched toward the frontline to defend their homeland.

"PR Army Formation"

While thousands took up arms against the Russians, a network of 200+ PR professionals in Ukraine, whose regular jobs were suddenly put on hold, decided to utilize their skillset to help...

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