Elimin8Hate: ReclaimYourName.dic

Elimin8Hate developed the world's first custom dictionary of Asian names to combat name discrimination and empower Asian Canadians to reclaim their non-Anglicized names.

Challenge & Goal:

Adopting an anglicized name is a common practice for Asian Canadians. But instead of making things easier for them, emotional wellbeing suffers, often accompanied by a loss of identity. Seeing a red underline marking your name as a typo is just one example of the softwares we use saying: If you're Asian, you don't belong. Now it was Elimin8Hate's time to step in and show action and support for Asian Canadians by normalizing their names, one dictionary at a time.

Insight & Strategy:

Since COVID-19, Asian hate has skyrocketed (up 700% in Vancouver alone), yet it flies...

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