Situation Analysis
As a brand with an adventurous and irreverent personality, Doritos must constantly stay ahead of the young demographic as they form snack food allegiances. Our goal is to build brand love by creating the kind of media experience that sparks awareness, drives trial and generates shareable content among our fans. In the summer of '22, we set out to support the entire Doritos product line, including the introduction of the Doritos 3D Crunch Three Cheese limited-edition flavor — chips literally featuring another dimension.
PR needed to deliver earned awareness and cultural relevance -- not just among savvy Gen...