ANA International ECHO Awards
Honoring the world’s best response marketing campaigns
About the Awards
The ANA International ECHO Awards honor the combination of agency team talents and collaboration required to produce the world’s best response marketing campaigns.
The most recent Awards were announced in March 2020, and all the winning case studies are available to read here on WARC.
Diamond Echo 2020
Fundación Huésped: HIV on the Agenda
Brand Fundación Huésped
Agency Wunderman Buenos Aires
Country Argentina
Fundación Huésped encouraged leaders at the G20 Summit to eradicate HIV by creating an installation that showed the statistics of each nation present at the summit.
The installation involved 20 flags of the G20 countries which rose and fell to compare the HIV statistics of each nation.
The campaign garnered 120m impressions and got 100% of the presidents to sign the final document to work to eradicate HIV.
Selected Gold winners 2020
SickKids Foundation: SickKids VS - Crews
Brand SickKids Foundation
Agency Cossette
Country Canada
SickKids Foundation encouraged donations across Canada by creating a social influencer campaign and video that encouraged people to join their support crews.
Snickers: Columbia, The Official Soccer Team of Confusion
Brand Snickers
Agency Proximity Colombia
Country Colombia
Snickers increased brand buzz and sales in Colombia during the 2018 Football World Cup by creating a humorous fake team based on a misconception about Colombia.
Virgin Holidays Customer Journey
Brand Virgin Holidays
Agency Proximity London
Country United Kingdom
Virgin Holidays launched gamified interactions, rewards and shareable booking celebrations to encourage an uplift in bookings in the UK.
BrandMicrosoft
Agency McCann New York
Country United States
Microsoft launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.
Brand McDonald's
Agency DDB Mudra Group
Country India
McDonald's encouraged Indian youths to vote by giving non-voters the wrong order to show them they lose the right to choose when they don't vote.
More Gold winners 2020
Brand Spark
Agency Colenso BBDO
Country New Zealand
DB Breweries: I'm Drinking it For You
Brand DB Breweries
Agency Colenso BBDO
Country New Zealand
Brand Mars Petcare
Agency Colenso BBDO
Country United States
Get Your Time Back: How DSB kept commuters loyal during extensive trackwork
Brand DSB S-train
Agency Nordlid
Country Denmark
Brand The Economist
Agency Proximity London
Country United Kingdom
Amnesty International: Free or Persecuted
Brands Amnesty International
Agency Ambition
Country Denmark
We Make - Autism at Work: We Make Brand System
Brand We Make - Autism at Work
Agency Atmosphere Communications
Country United States
Black & Abroad, LLC: Go Back To Africa
Brand Black & Abroad
Agency FCB/SIX
Country United States
Amazon Echo: Alexa, Play My Song
Brand Amazon Echo
Agency Blink Digital
Country India
Kotak Mahindra Bank Ltd: 811 #IndiaInvited
Brands Kotak Mahindra Bank
Agency Cartwheel Creative Consultancy
Country India
Brand Cablevision
Agency Don Buenos Aires
Country Argentina
Silver winners 2020
Brand ADT Security Systems
Agency Harte Hanks
Country United States
Liseberg: Halloween at Liseberg
Brand Liseberg
Agency Welcom
Country Sweden
Wheeler Mission: Building for Change campaign
Brand Wheeler Mission
Agency Brewer Direct
Country United States
Publicis Sapient: The Sending Machine
Brand Publicis Sapient
Agency Publicis Sapient
Country United Kingdom
TV Licensing: Pulse Will You Be In?
Brand TV Licensing
Agency Proximity London
Country United Kingdom
Brand Dove
Agency Publicis Sapient
Country United Kingdom
Brand Aflac
Agency Carol Cone On Purpose
Country United States
Brand Samsung
Agency Publicis Sapient
Country Singapore
Brand Boeing Employees' Credit Union (BECU)
Agency DNA
Country United States
Brand Uber
Agency Shackleton
Country Spain
Tourism Central Coast: Have a Little Adventure
Brand Tourism Central Coast
Agency Affinity
Country Australia
Swedish childhood cancer fund (Barncancerfonden): The Brave Stories Christmas campaign
Brand Swedish Childhood Cancer Fund (Barncancerfonden)
Agency Reaktion
Country Sweden
DNB: New national emergency number - 114
Brand DNB Bank
Agency Try
Country Norway
TymeBank South Africa: TymeBank Launch Campaign
Brand TymeBank
Agency King James Group
Country South Africa
Brand Snapdeal
Agency WATConsult
Country India
Brand Movistar
Agency 121 Tribal
Country Peru
Brand Movistar
Agency Wunderman Buenos Aires
Country Argentina
Brand Theraflu
Agency Wunderman Mexico
Country Mexico
Bronze winners 2020
Brand Kronans Apotek
Agency Perfect Fools
Country Sweden
Pfizer Norway: One bite is all it takes
Brand Pfizer
Agency Try
Country Norway
Bang & Olufsen Brand Experience
Brand Bang & Olufsen
Agency Publicis Sapient
Country Denmark
Loterias y Apuestas del Estado: Joker Festival
Brand Loterias y Apuestas del Estado
Agency Proximity Madrid
Country Spain
Brand Weleda
Agency The Shipyard
Country United States
Brand Wingstop
Agency Barkley
Country United States
Brand Shackleton
Agency Shackleton
Country Spain
Brand Uber
Agency Shackleton
Country Spain
Brand Dice
Agency Barkley
Country United States
Tourism New Zealand: New Zealand's Welcome
Brand Tourism New Zealand
Agency In-house
Country United States
CIBC: Emails That Fit Your Life
Brand CIBC
Agency FCB/SIX
Country Canada
Kotak General Insurance: #DriveLikeALady
Brand Kotak General Insurance
Agency Fulcro Consulting Pvt. Ltd
Country India
National Geographic: Planet or Plastic - Story that Stays
Brand National Geographic
Agency Isobar India
Country India
Myntra Designs: How Myntra gained 84 times greater ROI from SEO than Paid
Brand Myntra Designs
Agency INFIDIGIT Consultants
Country India
Old Spice: The Man Who Lost His Job Because He Had a 'Map'
Brand Old Spice
Agency Proximity Colombia
Country Colombia
Brand Gasco
Agency Global
Country Chile
Brand Champion (pet food)
Agency Global
Country Chile
Entel Empresas: Click courses 2018
Brand Entel
Agency Global
Country Chile
Vanish: Lanzamiento Vanish Gold
Brand Vanish
Agency Geometry Mexico
Country Mexico
