ANA International ECHO Awards

Honoring the world’s best response marketing campaigns

Browse latest case studies

About the Awards

The ANA International ECHO Awards honor the combination of agency team talents and collaboration required to produce the world’s best response marketing campaigns.

The most recent Awards were announced in March 2020 and all the winning case studies are available to read here on WARC.

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Diamond Echo 2020

Fundación Huésped

Fundación Huésped: HIV on the Agenda

Brand Fundación Huésped
Agency Wunderman Buenos Aires
Country Argentina

Fundación Huésped encouraged leaders at the G20 Summit to eradicate HIV by creating an installation that showed the statistics of each nation present at the summit.

The installation involved 20 flags of the G20 countries which rose and fell to compare the HIV statistics of each nation.

The campaign garnered 120m impressions and got 100% of the presidents to sign the final document to work to eradicate HIV.

Selected Gold winners 2020

SickKids

SickKids Foundation: SickKids VS - Crews

Brand SickKids Foundation
Agency Cossette
Country Canada

SickKids Foundation encouraged donations across Canada by creating a social influencer campaign and video that encouraged people to join their support crews.

Snickers

Snickers: Columbia, The Official Soccer Team of Confusion

Brand Snickers
Agency Proximity Colombia
Country Colombia

Snickers increased brand buzz and sales in Colombia during the 2018 Football World Cup by creating a humorous fake team based on a misconception about Colombia.

Virgin Holidays

Virgin Holidays Customer Journey

Brand Virgin Holidays
Agency Proximity London
Country United Kingdom

Virgin Holidays launched gamified interactions, rewards and shareable booking celebrations to encourage an uplift in bookings in the UK.

Microsoft

Microsoft: Changing the Game

BrandMicrosoft
Agency McCann New York
Country United States

Microsoft launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

McDonald's: #MakeYourChoice

McDonald's: #MakeYourChoice

Brand McDonald's
Agency DDB Mudra Group
Country India

McDonald's encouraged Indian youths to vote by giving non-voters the wrong order to show them they lose the right to choose when they don't vote.

More Gold winners 2020

Spark: Kupu

Brand Spark
Agency Colenso BBDO
Country New Zealand

DB Breweries: I'm Drinking it For You

Brand DB Breweries
Agency Colenso BBDO
Country New Zealand

Puppo

Brand Mars Petcare
Agency Colenso BBDO
Country United States

Get Your Time Back: How DSB kept commuters loyal during extensive trackwork

Brand DSB S-train
Agency Nordlid
Country Denmark

Economist World Cup

Brand The Economist
Agency Proximity London
Country United Kingdom

Amnesty International: Free or Persecuted

Brands Amnesty International
Agency Ambition
Country Denmark

We Make - Autism at Work: We Make Brand System

Brand We Make - Autism at Work
Agency Atmosphere Communications
Country United States

Black & Abroad, LLC: Go Back To Africa

Brand Black & Abroad
Agency FCB/SIX
Country United States

Amazon Echo: Alexa, Play My Song

Brand Amazon Echo
Agency Blink Digital
Country India

Kotak Mahindra Bank Ltd: 811 #IndiaInvited

Brands Kotak Mahindra Bank
Agency Cartwheel Creative Consultancy
Country India

Telecom: Spoilerland

Brand Cablevision
Agency Don Buenos Aires
Country Argentina

Silver winners 2020

ADT Fire Safety VR Experience

Brand ADT Security Systems
Agency Harte Hanks
Country United States

Liseberg: Halloween at Liseberg

Brand Liseberg
Agency Welcom
Country Sweden

Wheeler Mission: Building for Change campaign

Brand Wheeler Mission
Agency Brewer Direct
Country United States

Publicis Sapient: The Sending Machine

Brand Publicis Sapient
Agency Publicis Sapient
Country United Kingdom

TV Licensing: Pulse Will You Be In?

Brand TV Licensing
Agency Proximity London
Country United Kingdom

Dove: Project #ShowUs

Brand Dove
Agency Publicis Sapient
Country United Kingdom

Aflac: My Special Aflac Duck

Brand Aflac
Agency Carol Cone On Purpose
Country United States

Samsung Explore

Brand Samsung
Agency Publicis Sapient
Country Singapore

BECU: U Own It

Brand Boeing Employees' Credit Union (BECU)
Agency DNA
Country United States

Uber: Romeo & Julio

Brand Uber
Agency Shackleton
Country Spain

Tourism Central Coast: Have a Little Adventure

Brand Tourism Central Coast
Agency Affinity
Country Australia

Swedish childhood cancer fund (Barncancerfonden): The Brave Stories Christmas campaign

Brand Swedish Childhood Cancer Fund (Barncancerfonden)
Agency Reaktion
Country Sweden

DNB: New national emergency number - 114

Brand DNB Bank
Agency Try
Country Norway

TymeBank South Africa: TymeBank Launch Campaign

Brand TymeBank
Agency King James Group
Country South Africa

Snapdeal: Kids Not For Sale

Brand Snapdeal
Agency WATConsult
Country India

Movistar: The Training Song

Brand Movistar
Agency 121 Tribal
Country Peru

Movistar: Maria's Message

Brand Movistar
Agency Wunderman Buenos Aires
Country Argentina

Theraflu Tracker

Brand Theraflu
Agency Wunderman Mexico
Country Mexico

Bronze winners 2020

Kronans Apotek: Jr. Forecast

Brand Kronans Apotek
Agency Perfect Fools
Country Sweden

Pfizer Norway: One bite is all it takes

Brand Pfizer
Agency Try
Country Norway

Bang & Olufsen Brand Experience

Brand Bang & Olufsen
Agency Publicis Sapient
Country Denmark

Loterias y Apuestas del Estado: Joker Festival

Brand Loterias y Apuestas del Estado
Agency Proximity Madrid
Country Spain

Weleda: Inner Nature

Brand Weleda
Agency The Shipyard
Country United States

Wingstop: 4/20 High-Atus

Brand Wingstop
Agency Barkley
Country United States

SHACKLETON: Xmas Mode

Brand Shackleton
Agency Shackleton
Country Spain

Uber ZigZag

Brand Uber
Agency Shackleton
Country Spain

Dice: Hack This Billboard

Brand Dice
Agency Barkley
Country United States

Tourism New Zealand: New Zealand's Welcome

Brand Tourism New Zealand
Agency In-house
Country United States

CIBC: Emails That Fit Your Life

Brand CIBC
Agency FCB/SIX
Country Canada

Kotak General Insurance: #DriveLikeALady

Brand Kotak General Insurance
Agency Fulcro Consulting Pvt. Ltd
Country India

National Geographic: Planet or Plastic - Story that Stays

Brand National Geographic
Agency Isobar India
Country India

Myntra Designs: How Myntra gained 84 times greater ROI from SEO than Paid

Brand Myntra Designs
Agency INFIDIGIT Consultants
Country India

Old Spice: The Man Who Lost His Job Because He Had a 'Map'

Brand Old Spice
Agency Proximity Colombia
Country Colombia

Gasco: On Time Forecast

Brand Gasco
Agency Global
Country Chile

Champion Cat: Catflix

Brand Champion (pet food)
Agency Global
Country Chile

Entel Empresas: Click courses 2018

Brand Entel
Agency Global
Country Chile

Vanish: Lanzamiento Vanish Gold

Brand Vanish
Agency Geometry Mexico
Country Mexico