SickKids Foundation: SickKids VS - Crews

SickKids Foundation, a children's health research organisation, encouraged donations across Canada by creating a social influencer campaign and video that encouraged people to support the foundation.

Campaign Purpose

The Hospital for Sick Children in Toronto is one of the largest pediatric hospitals in the world. The SickKids' VS campaign, launched in 2016, has been incredibly successful, helping us break our own fundraising records. But 2018 was going to be our most ambitious year yet. The goal was to raise $1.3 billion over 10 years (the largest, healthcare fundraising initiative in Canadian history) to build a completely new hospital.

Our biggest challenge was, oddly enough, the success of our work to date. We had already converted the majority of our prospects into monthly donors so, our remaining...

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