Campaign Purpose
Banks face an ongoing struggle to differentiate themselves from their competitors. It's a highly commoditized category with a range of products that are essentially the same - cards, mortgages, insurance, savings, and more. For clients, how they experience these products as individuals is unique to them.
Using database, transactional, behavioural and segmentation data, our CIBC Customer Lifecycle Management program created a communications experience that went beyond surface-level personalization and created an intelligent customer lifecycle solution connecting data, tech and creativity to support automated email trigger campaigns.
Campaign Objectives
CIBC recognizes that a personalized experience is key to delivering...