CIBC: Emails That Fit Your Life

CIBC, the Canadian Imperial Bank of Commerce, increased credit card transactions in Canada by creating an automated email campaign that delivered personalised communications to customers.

Campaign Purpose

Banks face an ongoing struggle to differentiate themselves from their competitors. It's a highly commoditized category with a range of products that are essentially the same - cards, mortgages, insurance, savings, and more. For clients, how they experience these products as individuals is unique to them.

Using database, transactional, behavioural and segmentation data, our CIBC Customer Lifecycle Management program created a communications experience that went beyond surface-level personalization and created an intelligent customer lifecycle solution connecting data, tech and creativity to support automated email trigger campaigns.

Campaign Objectives

CIBC recognizes that a personalized experience is key to delivering...

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