Theraflu Tracker

Theraflu, an anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way in Mexico.

Campaign Purpose

  • Make Mexican people understand the seriousness of the flu season, reflecting in real time, the risk of getting infected in each of the 32 Mexican states.
  • Create awareness on the seriousness of the flu season.

Campaign Objectives

  • Enhance Theraflu Brand awareness within the anti-flue medicines category.
  • Increase our e-commerce business
  • Optimize our media plan through dynamic creativity.

Campaign Strategy

In what way do we explain the risks that the flu season implies in real time?

We first collected data from the ''Direccion General de Epidemiologia" (General Directorate of Epidemiology) and reviewed the infection records of an eight years...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands