Dove: Project #ShowUs

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5,000 images, offering an inclusive vision of beauty.

Campaign Purpose

Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don't feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can/can't achieve. Every day, women's health, relationships, and opportunities are affected by these limitations, exclusions and stereotypes.

Project #ShowUs is a living case study for what happens when a brand forges alliances to create systemic change. It tackles the problem of female representation in media & advertising by inviting women...

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