Myntra Designs: How Myntra gained 84 times greater ROI from SEO than Paid

Myntra Designs, an online design shop, increased its share of voice in India by expanding its keyword database and updating its website's user-experience (UX) design to boost the brand in search results.

Campaign Purpose

It has been over a decade since Myntra has been making India fashion-ready.

Having witnessed a humongous growth since its inception, Myntra saw an opportunity to enhance its already impressive ROI further. Myntra had clearly defined objective- 100% increase in keyword ranking and improved share of voice on Google search to be better than all the eCommerce competitors.

Here's where a team of SEO specialists stepped in to tackle these objectives with a layered approach. Rooted in organic search insights, this approach addressed some of the prominent areas of improvement on the platform, such as internal linking and...

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