Publicis Sapient: The Sending Machine

First Love Foundation, a non-profit organisation, launched The Sending Machine, a vending machine that dispensed food to food banks to encourage donations in the UK.

Campaign Purpose

The UK is suffering from a food poverty crisis and it's getting worse. More than 8 million people are struggling to put food on the table which has led to a 13% rise in food bank use. This has put a huge strain on food banks and their ability to consistently provide balanced and nutritious meals.

Food banks rely on the public for donations which they receive via physical donation points but this has led to supply issues:

  • At specified drop points for pre-purchased items, food banks often receive too many of certain products and not enough of...

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