TV Licensing: Pulse Will You Be In?

TV Licensing in the UK sent out letters asking if people would be in on a specific date to spark fear that they could be visited by law enforcement in order to encourage people to pay for their TV licence.

Campaign Purpose

In the UK, if you watch or record live TV, or download or watch BBC programmes on iPlayer, you MUST be covered by a TV Licence. It's the law and you can be prosecuted and fined for breaking it. To uphold the law, our Pulse campaign sends out letters to approximately 1.4 million unlicensed addresses every month. Every month we patiently explain the need to be properly licensed, including the consequences of breaking the law. And every month, despite a respectable ROI, most of the recipients still ignore us. Proof that this is a very tough audience— one...

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