Campaign Purpose
In 2016 Cablevision Flow launched the "Discover the evolution of TV" campaign, focused on communicating the product's functionalities for a mass audience. Two years later, we face a new challenge: strengthen the positioning of Cablevision Flow as the entertainment platform that allows you to watch series and movies from any device, wherever and whenever you want; and increase the number of App downloads to gain loyalty in our core target (young people from 17 to 25 years old).
With this objective, we decided to recover a relevant topic for young people through the category and manage the conversation....