Telecom: Spoilerland

Cablevisión, a cable television brand, drove downloads of its Flow app in Argentina by positioning it as protection against spoilers.

Campaign Purpose

In 2016 Cablevision Flow launched the "Discover the evolution of TV" campaign, focused on communicating the product's functionalities for a mass audience. Two years later, we face a new challenge: strengthen the positioning of Cablevision Flow as the entertainment platform that allows you to watch series and movies from any device, wherever and whenever you want; and increase the number of App downloads to gain loyalty in our core target (young people from 17 to 25 years old).

With this objective, we decided to recover a relevant topic for young people through the category and manage the conversation....

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