Swedish childhood cancer fund (Barncancerfonden): The Brave Stories Christmas campaign

Barncancerfonden, the Swedish childhood cancer fund, created a Christmas email campaign targeted at CEOs to increase donations across Sweden.

Campaign Purpose

Childhood cancer is the most common cause of death in the ages 1-14 in Sweden. The Swedish Childhood Cancer Fund therefore works to ensure that affected children, teens and their families receive the care they need. In the 1970s, a minority of children diagnosed with cancer survived. Today, almost 50 years later, the Swedish Childhood Cancer Fund is the largest financier of childhood cancer research in Sweden and more than 85 percent of the affected children survive*. The help from companies though, was not as good as from private donors. The challenge was to find a way to...

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