MMA Smarties North America Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2022
Subway: Eat fresh refresh
Brand
Subway
Subway
Agency
Dentsu/Carat
Dentsu/Carat
Country
United States
United States
In the aftermath of the pandemic Subway refreshed its menu in a celebrity-led campaign that drove sales and consideration.
Gold winners
Dove: Detox your feed
Brand
Dove
Dove
Agency
Mindshare
Mindshare
Country
United States
United States
Clé de Peau Beauté: Thirst trap
Brand
Clé de Peau Beauté
Clé de Peau Beauté
Agency
Whalar
Whalar
Country
United States
United States
Dogtopia: Localized digital advertising
Brand
Dogtopia
Dogtopia
Agency
Reshift Media
Reshift Media
Country
United States and Canada
United States and Canada
Dove: Reverse selfie
Brand
Dove
Dove
Agency
Mindshare
Mindshare
Country
United States
United States
Silver winners
Invesco QQQ: How not to suck at money
Brand
Invesco QQQ
Invesco QQQ
Agency
160over90
160over90
Country
United States
United States
McDonald’s: Menu hacks
Brand
McDonald’s
McDonald’s
Agency
Influential
Influential
Country
United States
United States
Reeses Puffs: KAWSPuffs
Brand
Reeses Puffs
Reeses Puffs
Agency
General Mills
General Mills
Country
United States
United States
AT&T Mobility: The love connection
Brand
AT&T Mobility
AT&T Mobility
Agency
Hearts & Science, ATTN:
Hearts & Science, ATTN:
Country
United States
United States
SHOWTIME: Pays to be friends with SHOWTIME
Brand
SHOWTIME
SHOWTIME
Agency
Movement Strategy
Movement Strategy
Country
United States
United States
Bronze winners
E*TRADE: Bringing back the E*TRADE baby, Super Bowl 56
Brand
E*TRADE from Morgan Stanley
E*TRADE from Morgan Stanley
Agency
MullenLowe
MullenLowe
Country
United States
United States
Salesforce: The ecopreneurs
Brand
Salesforce
Salesforce
Agency
Fortune Brand Studio
Fortune Brand Studio
Country
United States
United States
Bank of America: Can’t stop banking™
Brand
Bank of America
Bank of America
Agency
GroupeConnect
GroupeConnect
Country
United States
United States
YouTube: #LoveNotes
Brand
YouTube
YouTube
Agency
Toaster
Toaster
Country
United States
United States
AdTheorent and JBS Foods: AdapTable Meals digital advertising campaign
Brand
AdapTable Meals
AdapTable Meals
Agency
Avalanche Media
Avalanche Media
Country
United States
United States
Degree: Metathon
Brand
Degree
Degree
Agency
Mindshare
Mindshare
Country
United States
United States
Boggy Creek Airboat Adventures: VR takes Boggy Creek to travel planners worldwide
Brand
Boggy Creek Airboat Adventures
Boggy Creek Airboat Adventures
Agency
Starmark
Starmark
Country
United States
United States
CNBC and Salesforce: The shift
Brand
CNBC and Salesforce
CNBC and Salesforce
Agency
NBC News Brand Studio
NBC News Brand Studio
Country
United States
United States
HBO Max: Peacemaker
Brand
HBO Max
HBO Max
Agency
Hearts & Science
Hearts & Science
Country
United States
United States
SHOWTIME: Yellowjackets builds a social hit
Brand
SHOWTIME
SHOWTIME
Agency
Movement Strategy
Movement Strategy
Country
United States
United States
