Dogtopia: Localized digital advertising

Pet care service Dogtopia created a lead-generation campaign using localised digital advertising to drive business growth for new locations in Canada.

Campaign details

Brand: DogtopiaAgency: Reshift MediaRegion: North America

Strategy

Objective

Dogtopia is North America's fastest-growing pet franchise with more than 210 locations across the United States and Canada. The company's services include dog daycare, boarding and spa. Dogtopia has been rapidly expanding since 2015, opening 40 new locations in the last 12 months alone.

Historically, customer growth for new locations had been slow, which meant that it took several years of losses before new stores would reach profitability. In order to increase the speed of customer acquisition and decrease "ramp up" time for new locations,...

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