HBO Max: Peacemaker

Subscription VOD channel HBO Max ran a social media campaign to generate awareness, engagement and fandom for its new show, Peacemaker, in the United States.

Campaign details

Brand: HBO MaxAgency: Hearts & ScienceRegion: North America

Strategy

Objective

With superheroes at the forefront of entertainment, Peacemaker, a superhero unlike any other, was not a household name. We needed to take a relatively unknown IP and break through the crowded marketplace and differentiate itself from the rest of the pack of superheroes.

Additionally, our Premiere window fell within the second week of January which led our marketing efforts to overlap with major Holidays (Christmas & New Year's), meaning we needed to generate major hyped for a show during one of the busiest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands