McDonald’s: Menu hacks

Quick-service restaurant McDonald’s created the Menu Hacks TikTok campaign to increase engagement and boost store visits from Gen Z consumers in the United States.

Campaign details

Brand: McDonald'sAgency: InfluentialRegion: North America

Strategy

Objective

Building on the momentum created with Saweetie's personal menu hacks, McDonald's leaned into a fan truth: "Everyone has a favorite hack to make a meal uniquely their own '' to make fans famous by creating a campaign based on a twist (hack?) on their Famous Orders.

We were charged with celebrating McD menu specific hacks, generating awarness for the new limited time offerings, and getting people in store to purchase.

The campaign leveraged influencers to generate awareness for the Menu Hack campaign and educate fans about...

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