Salesforce: The ecopreneurs

Software company Salesforce ran a storytelling campaign, Ecopreneurs, to generate awareness for its new streaming service, Salesforce+, and promote its commitment to sustainability.

Campaign details

Brand: SalesforceAgency: Fortune Brand StudioRegion: North America

Strategy

Objective

The Ecopreneurs is a tentpole show for Salesforce's innovative new streaming service, Salesforce+. Debuting three months after the launch of Salesforce+, The Ecopreneurs had two distinct business goals: generate brand awareness for Salesforce+ and promote Salesforce's newest core company value of sustainability.

Salesforce has a well established audience on YouTube, but the company sought to drive awareness of Salesforce+ and build an audience for the service, a first-of-its-kind, business-focused direct-to-consumer streaming site. Salesforce partnered with FORTUNE Brand Studio to expand production capabilities for the...

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