CNBC and Salesforce: The shift

Software firm Salesforce partnered with CNBC for a long-form storytelling campaign to grow engagement, favourability and likelihood to share, recommend or seek out.

Campaign details

Brand: CNBC/SalesforceAgency: NBC News Brand StudioRegion: North America

Strategy

Objective

Position Salesforce as a premiere enterprise strategy partner in a tough business environment in which many Salesforce competitors are undertaking similar endeavors to showcase their own strategic capabilities. Digital disruption amplified by the pandemic and its aftermath created a huge need for strategic insight as companies across all verticals struggled to adapt to volatile business conditions, customer expectations and ever-evolving "new norms." CNBC is filled with insights and thought leadership from subject matter experts so breaking through the clutter and establishing a unique...

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