Campaign details
Brand: Clé de Peau BeautéAgency: WhalarRegion: North America
Campaign video
Strategy
Objective
Clé de Peau Beauté is a luxury beauty brand.
We wanted to appeal to a younger generation and that meant reaching them when and where they go for beauty tips and inspiration: TikTok and Instagram.
But how do you get millennials to stop scrolling and buy a $75 Concealer?
To launch our daring campaign, we knew there was only one person to work with, someone with influence who could turn heads – Martha Stewart.
She's been a long-time fan of Clé...