Boggy Creek Airboat Adventures: VR takes Boggy Creek to travel planners worldwide

Boat tour agency Boggy Creek Airboat Adventures (BCAA) created a virtual reality (VR) business-to-business campaign to grow awareness and consideration for its location and services.

Campaign details

Brand: Boggy Creek Airboat AdventuresAgency: StarmarkRegion: North America

Campaign video

Strategy

Objective

The Boggy Creek Airboat Adventures team tapped into Starmark's virtual reality expertise to re-create the experience that Boggy Creek offers in a semi-scripted experience, sharing the breathtaking beauty of nature, including wetlands and wildlife, in an immersive VR experience. Our goal was to use VR in a compelling and innovative way to share the spirit of adventure they provide their guests even before their guests arrive in the Everglades, the Boggy Creek team gained a new sense of confidence and a...

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