AdTheorent and JBS Foods: AdapTable Meals digital advertising campaign

Cook-and-eat meals brand AdapTable Meals created a multichannel, full-funnel campaign to drive household penetration and sales in the United States.

Campaign details

Brand: AdapTable MealsAgency: Avalanche MediaRegion: North America

Strategy

Objective

According to Pipslay, a global consumer research platform, more than 45% of Americans have tried both cook-and-eat and heat-and-eat meal kits in the past year, and 83% of Americans believe these meal kits encourage them to cut down on their restaurant visits. Additionally, value added meats—those that are pre-cut, marinated or seasoned, are growing at a rapid pace over the past three years (20%+ growth), outpacing non-value added meats. With the rise of in-store options and value-added meats, there are many new competitors looking...

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