Bank of America: Can’t stop banking™

Bank of American (BOA) ran the multi-channel Can’t Stop Banking campaign to grow awareness, consideration and use of its digital banking services during the COVID-19 pandemic in the United States.

Campaign details

Brand: Bank of AmericaAgency: GroupeConnectRegion: North America

Strategy

Objective

As a 100-year-old company and the number-two bank in the U.S., everybody knew Bank of America was reliable, secure, and trustworthy but against an evolving set of competitors, were they modern? Were they forward thinking? Were they the bank of tomorrow, or just the bank of yesterday?

In the face of increasing competition from FinTech banks, investment firms, and peer-to-peer payment providers, Bank of America was facing a brand problem. The COVID-19 pandemic spurred mass digital adoption in the financial sector, as consumers dealt...

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