Degree: Metathon

Deodorant brand Degree created the Metathon, a marathon in the metaverse, to gain awareness and engagement while supporting inclusivity in sports.

Campaign details

Brand: DegreeAgency: MindshareRegion: North America

Strategy

Objective

In a fight for inclusivity within the virtual world, Degree held the first ever marathon in the Metaverse, ensuring diverse representation of avatars & wearables to foster accessibility. This was one step in breaking down barriers to movement, and inspiring everyone, regardless of ability, to move more.

Target Audience

Degree is on a mission to get the world moving - one step, skip, jump or jive at a time. It doesn't matter where you start, Degree wants to give everyone the confidence to move and keep...

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