WARC Awards for Effectiveness
A global marketing effectiveness benchmark like no other
in association with LIONS
WARC Awards 2024
The Effectiveness Show 2023
Episode two comes from the Palais in Cannes and features the Gold and Grand Prix winners. Episode one presents the Bronze and Silver winners.
Award categories
The winners for all categories of the 2023 WARC Awards for Effectiveness have been announced
About the Awards
The WARC Awards for Effectiveness are back – and they’re bigger and better than ever.
We have expanded from six categories to 11, with the addition of five categories from the old WARC Media Awards. The result is a comprehensive effectiveness competition covering a wide range of techniques and ideas.
New categories for 2023: Path-to-Purchase, Channel Integration, Channel Pioneer, Partnerships & Sponsorships and Use of Data
What makes the Awards unique is not just their breadth but the rigor that underpins them. These are the first awards to be built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder, creating a new global standard against which to judge marketing activity.
The Awards are global and open to all, the process to enter is straightforward, and entry remains completely free, too. They will be delivered in association with LIONS, using their world-class expertise in award management and judging.
Each category will be judged by a high-calibre panel, including senior marketers from some of the world’s biggest brands and top agency professionals and specialists from around the globe. The juries will award Grand Prix, Gold, Silver and Bronze accolades.
2023 Jury chairs
Top tips
Your entry: What you need to know
Please download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
Key dates 2023
Call for entries |
The WARC Awards for Effectiveness open for entries |
11 January |
Deadline |
Has been extended to |
5 April |
Shortlist |
Has been announced |
12 June |
Bronze and silver winners |
Has been announced |
15 June |
Grand Prix and gold winners |
Will be announced on |
19 June |
The Creative Effectiveness Ladder
This unique tool offers a new shared language of effectiveness for the marketing industry.
Every entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).
The Ladder ensures the awards are judged against a consistent and rigorous framework every year.
In need of inspiration?
Watch the Grand Prix announcements from 2022 and learn from the winners
Our commitment to sustainability
As a proud member of Ad Net Zero, we believe that it’s our collective responsibility to reduce the carbon impact of developing, producing and running advertising to real net zero. More information can be found at Ad Net Zero and on the WARC Sustainability Hub.
As part of our commitments to Ad Net Zero, we have introduced some voluntary questions on sustainability, asking entrants about the climate impact of media and production work. Please note, these questions are completely optional for 2023 entries.
Our commitment to diversity, equity and inclusion
WARC is a proud Ally of the Unstereotype Alliance. Led by UN Women, this global alliance of industry leaders believes creativity can drive positive societal change by eradicating harmful gender-based stereotypes. Across all our Awards, we champion inclusive, empowering and forward-thinking ideas, and provide guidance to our juries on how to identify damaging content.
