WARC Awards for Effectiveness

A global marketing effectiveness benchmark like no other

in association with LIONS

WARC Awards 2024

The WARC Awards 2024 are now open! You can now win the ultimate accolade for marketing and strategic effectiveness in one of five regions. Find out more and submit your entry here.

The Effectiveness Show 2023

Episode two comes from the Palais in Cannes and features the Gold and Grand Prix winners. Episode one presents the Bronze and Silver winners.

About the Awards

The WARC Awards for Effectiveness are back – and they’re bigger and better than ever.

We have expanded from six categories to 11, with the addition of five categories from the old WARC Media Awards. The result is a comprehensive effectiveness competition covering a wide range of techniques and ideas.

New categories for 2023: Path-to-Purchase, Channel Integration, Channel Pioneer, Partnerships & Sponsorships and Use of Data

What makes the Awards unique is not just their breadth but the rigor that underpins them. These are the first awards to be built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder, creating a new global standard against which to judge marketing activity.

The Awards are global and open to all, the process to enter is straightforward, and entry remains completely free, too. They will be delivered in association with LIONS, using their world-class expertise in award management and judging.

Each category will be judged by a high-calibre panel, including senior marketers from some of the world’s biggest brands and top agency professionals and specialists from around the globe. The juries will award Grand Prix, Gold, Silver and Bronze accolades.

2023 Jury chairs

Top tips

Your entry: What you need to know

Please download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.

Key dates 2023

Call for entries

The WARC Awards for Effectiveness open for entries

11 January

Has been extended to

5 April

Has been announced

12 June
Bronze and silver winners

Has been announced

15 June
Grand Prix and gold winners

Will be announced on

19 June

The Creative Effectiveness Ladder

This unique tool offers a new shared language of effectiveness for the marketing industry.

Every entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).

The Ladder ensures the awards are judged against a consistent and rigorous framework every year.

In need of inspiration?

Watch the Grand Prix announcements from 2022 and learn from the winners

Our commitment to sustainability

As a proud member of Ad Net Zero, we believe that it’s our collective responsibility to reduce the carbon impact of developing, producing and running advertising to real net zero. More information can be found at Ad Net Zero and on the WARC Sustainability Hub.

As part of our commitments to Ad Net Zero, we have introduced some voluntary questions on sustainability, asking entrants about the climate impact of media and production work. Please note, these questions are completely optional for 2023 entries.

Our commitment to diversity, equity and inclusion

WARC is a proud Ally of the Unstereotype Alliance. Led by UN Women, this global alliance of industry leaders believes creativity can drive positive societal change by eradicating harmful gender-based stereotypes. Across all our Awards, we champion inclusive, empowering and forward-thinking ideas, and provide guidance to our juries on how to identify damaging content.