New for 2023

WARC Awards for Effectiveness: Use of Data

The Effectiveness Show 2023

Watch episode two – the Gold and Grand Prix winner announcements here now

Or go back to episode one for the Bronze and Silver winners

Grand Prix

CGI figure jumping

Real Street Style

Mercado Libre
GUT, Buenos Aires
Mercado Libre

Mercado Libre ran Real Street Style – a data-driven campaign promoting its fashion category Moda Libre.

Fashion was a fast-growing category with strong potential, but its presentation on the marketplace lacked aesthetic appeal compared to fashion brand websites.

Mercado Libre used proprietary sales and delivery data to map the most popular fashion trends in five Latin American capitals and grew its social following by 300%.


Outline of the USA on a computer

The Black Elevation Map

Black & Abroad
Performance Art, Toronto
Black & Abroad

Black & Abroad promoted tourism within the USA by collecting data to create the Black Elevation Map, which indicated where Black-owned businesses and cultural institutions were likely to be present, absent and in abundance.




Use of Data

Recognising the role of data in an effective communications strategy. This can include, but is not limited to, behavioural data, first-party consumer data, partner data, sales information and measurement data.

2023 Judges

A judging panel of industry experts, chaired by Beatrice Boue, Global Head of Media, De Beers, will be reading the entries.

Success lies in collecting the right data to understand customers better and extract meaningful and actionable insights. I'm hoping to see powerful examples where data is used creatively to make brand experiences even better.
Beatrice Boue

Beatrice Boue, Chair of the Use of Data and Channel Pioneer categories, WARC Awards for Effectiveness 2023
Global Head of Media, De Beers