WARC Awards for Effectiveness: Customer Experience

Watch the Bronze, Silver, Gold and Special Award announcement on demand below

Grand Prix

Tesco: Unforgettable Bag

Tesco: Unforgettable Bag

Brand
Tesco
Entrant
Grey Petaling Jaya
Advertiser
Tesco PLC
Market
Malaysia

Supermarket chain, Tesco, greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.

The Unforgettable Bag was created - a reusable shopping bag with the simple addition of a barcode that could be scanned for unlimited rebates with every use.

The ongoing campaign created the greatest reduction in single-use bags in the brand's history and triggered an ongoing change in behaviour for shoppers.

Gold

Foot Locker: The endless world of Air Max

Foot Locker: The endless world of Air Max

Brand
Foot Locker
Entrant
BBDO New York
Advertiser
Foot Locker
Market
United States

Sportswear retailer, Foot Locker, built a sneaker culture hub on Google Slides to grow revenue during a challenging retail period in the US.

Silver

Bronze

Shortlist

Customer Experience

Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success. Work entered in this category should push the boundaries of interaction, engagement and loyalty. Customer experience can encompass a physical or a digital experience, or a combination of both.

2021 Judges

A judging panel of industry experts, chaired by Dara Treseder, Senior Vice President, Head of Global Marketing & Communications, Peloton, will be reading the entries.

Special Awards

Best Use of Tech

For an experience that deployed tech in an original way to connect with a target audience.

Best Home Experience

For a purely digital experience at home that successfully resonated with audiences and drove effectiveness.

Personalisation & Insight Award

How a new approach to insight informed an effective customer experience solution.