WARC Effectiveness Awards: Customer Experience

Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success

Customer Experience

Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success. Work entered in this category should push the boundaries of interaction, engagement and loyalty. Customer experience can encompass a physical or a digital experience, or a combination of both.

Special Awards

Best Use of Tech

For an experience that deployed tech in an original way to connect with a target audience.

Best Home Experience

For a purely digital experience at home that successfully resonated with audiences and drove effectiveness.

Personalisation & Insight Award

How a new approach to insight informed an effective customer experience solution.