Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success. Work entered in this category should push the boundaries of interaction, engagement and loyalty. Customer experience can encompass a physical or a digital experience, or a combination of both.
A judging panel of industry experts, chaired by Akira Mitsumasu, VP of CX, Data Analytics and Global Marketing, Japan Airlines, will be announced in the coming weeks.
I look forward to celebrating the best in customer experience at the WARC Awards for Effectiveness. Effective customer experience is essential to brands' growth, as it reflects the mutuality of how customers want to experience brands and how brands innovate and adapt to evolving customer needs and expectations.
VP of CX, Data Analytics and Global Marketing, Japan Airlines
There were 8 winning case studies in the 2021 competition, with Tesco: Unforgettable Bag, through Grey Petaling Jaya, taking the Grand Prix.
Tesco greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.
The ongoing campaign created the greatest reduction in since-use bags in the brand's history and triggered an ongoing change in behaviour for shoppers.