WARC Awards for Effectiveness: Channel Integration
The Effectiveness Show 2023
Watch episode two – the Gold and Grand Prix winner announcements here now
Or go back to episode one for the Bronze and Silver winners
Grand Prix
Pre-Loved Island
eBay
EssenceMediacom, London
eBay
UK
eBay increased the popularity of second-hand clothing by partnering with ITV's reality show Love Island in the UK.
Some 69% of shoppers had negative views of second-hand clothes and 100k clothing items are sent to landfill every five minutes.
eBay created a pre-loved product placement at the heart of Love Island by providing Islanders with a wardrobe of second-hand clothes and the campaign resulted in a 7,000% increase in pre-loved fashion searches.
Silver
Bronze
Shortlist
The Evangelists
Nissan
TBWA/G1, Paris
Nissan
France
Making Cancer Unmissable
Cancer Research
EssenceMediacom, London
Cancer Research
UK
The Massive Overshare
Maltesers
EssenceMediacom, London
Mars Wrigley
UK
Channel Integration
This category rewards entries that can show how sophisticated communications architecture and cross-channel planning have helped to boost campaign effectiveness.
2023 Judges
A judging panel of industry experts, chaired by Ross Sergeant, Global Head of Media, Allwyn Entertainment, will be reading the entries.
The most sophisticated architecture is always clearly articulated and simple in its execution. One can often get lost in the multitude of channels one has in a plan but a great strategy slices through that complexity showing a clear picture – and a picture which directs all involved to boosting campaign effectiveness.
