WARC Awards for Effectiveness: 2023 Jury chairs

Jury Chair for Use of Data and Channel Pioneer
Global Head of Media, De Beers

As the Global Head of Media at De Beers, Beatrice Boue delivers leading global media strategies for both brand and performance activations across video, social, paid search, OOH, press, and display activity. She develops process, and strategies for the regional teams producing best practices and testing frameworks to ensure optimal performance. Through blending technical knowledge, business acumen, engaging storytelling and innovation, she deploys successful campaigns, enhancing brand messaging, and optimising engagement and conversion.

Jury Chair for Business-to-Business
VP Marketing Asia, Salesforce

Wendy Walker brings more than 25 years of marketing experience spanning a variety of industries and covering all disciplines. In her role at Salesforce, Wendy leads marketing across the region, helping businesses grow and connect with their customers, partners and employees. Prior to joining, Wendy led Intuit’s Global Expansion portfolio of 185 markets and was accountable for leading the growth, brand and marketing efforts for expansion into new global markets across multiple regions.

Jury Chair for Instant Impact and Long-Term Growth
Global Director, Marketing effectiveness (ROI) and Media, Consumer Product Division, L'Oréal

Vasileios has been Global Director for Marketing ROI and Media for L’Oréal’s Consumer Product Division since September 2017 and is based in their head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, as well as strategic beauty engagement touchpoints. Prior to the global role, Vasileios ran Marketing Effectiveness for L’Oréal UK for four years and has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia).

Jury Chair for Cultural Impact and Customer Experience
VP, US Marketing, Brand Content and Engagement, McDonald's

Jennifer “JJ” Healan has spent her career building some of the world’s most iconic brands, creating a place for them in culture through industry-leading work. Under Jennifer’s creative leadership, McDonald’s was named #2 on AdAge’s Marketer A-List in 2020 and 2022, and in 2021, made Fast Company’s Brands that Matter list. She worked at The Coca-Cola Company for 15 years, both in North American and Global roles, where she led all advertising, content and creative excellence for the legacy brand.

Jury Chair for Partnerships & Sponsorships
VP Global media, Haleon

Simon is the Global Head of Media at Haleon. Prior to joining Haleon, Simon was the Global Head of Media at adidas for a number of years. Before that, he headed media for 20th Century Fox in EMEA. He has also worked at Mediacom, Mindshare and PHD.

Jury Chair for Path-to-Purchase and Channel Integration
Global Head of Media, Allwyn Entertainment

Ross is the Head of Media and Touchpoints at Asahi Europe & International. Over two decades he has worked in media & digital roles at Diageo and Heineken, at agencies OMD and MediaCom, formed and exited a digital agency start-up, and has served as non-executive director and board advisor to media and digital companies in the US, the UK and Africa. Ross is a huge supporter and driver of LGBT inclusiveness in communication and in the teams that build it.

Jury Chair for Brand Purpose
Vice President, Personal Care Head of Media and Global Integrated Media Strategy Lead, Unilever

Chiro has been with Unilever for the last 11 years working across various roles and geographies. He is currently the Global VP for media and digital for Personal Care working on an iconic portfolio of brands like Dove, Rexona, Lifebuoy, Lux, Closeup and Pepsodent and also leads the integrated media strategy at Unilever. Before Unilever he worked with a leading marketing communication group across key clients and key geographies in various leadership roles. He is also currently a member of the Asia advisory board at the World Federation of Advertisers.