WARC Effectiveness Awards: Business-to-Business

This category will reward effective campaigns from one business targeting another

Business-to-Business

This category will reward effective campaigns from one business targeting another.

Special Awards

Virtual Experience Award

For business-to-business brands that have created engaging virtual experiences for their audiences that have delivered impact and commercial results.

Audience Award

For effective marketing built on fresh audience insight.

Partnership Award

For a collaborative approach that unlocked effectiveness.