WARC Effectiveness Awards: Business-to-Business
This category will reward effective campaigns from one business targeting another
Business-to-Business
This category will reward effective campaigns from one business targeting another.
Special Awards
Virtual Experience Award
For business-to-business brands that have created engaging virtual experiences for their audiences that have delivered impact and commercial results.
Audience Award
For effective marketing built on fresh audience insight.
Partnership Award
For a collaborative approach that unlocked effectiveness.