WARC Awards for Effectiveness: Partnerships & Sponsorships
The Effectiveness Show 2023
Watch episode two – the Gold and Grand Prix winner announcements here now
Or go back to episode one for the Bronze and Silver winners
Grand Prix
Future Baller$
iShares
DDB, San Francisco
BlackRock
USA
iShares positioned itself as the antidote to the cultural problem of dangerous risk taking among young investors in the USA.
Young investors were taking huge financial risks in the stock market and iShares saw a dangerous parallel with professional athletes, as 60% of NBA players are rumoured to face bankruptcy.
iShares collaborated with rising basketball stars who agreed to a sponsorship deal which taught them how to invest responsibly and the campaign resulted in a triple digit increase in consideration for iShares.
Gold
The Not Hot Periodwear Collection
Always
Leo Burnett, Beirut / Leo Burnett, Dubai
Procter & Gamble (P&G)
Lebanon / UAE
Always increased awareness among Generation Z by creating the ‘The Not Hot Periodwear’ fashion line using their pads' cool and dry technology to combat the heat in Saudi Arabia.
Silver
Bronze
Shortlist
Emily in Paris X McBaguette
McDonald's
TBWA, Paris
McDonald's
France
LoL Foods – Pepsi+League of Legends
Pepsi
Sancho BBDO, Bogotá
PepsiCo
Colombia
Tourism Ireland – A Lesson from the Derry Girls
Tourism Ireland
Publicis•Poke, London
Tourism Ireland
UK
Think Ote
QuickBooks
Alma DDB, Florida
Intuit
USA
Up The Antibodies
AstraZeneca
Edelman, New York
AstraZeneca
USA
The Silent Night
Wellington City Mission
Special, Auckland
Wellington City Mission
New Zealand
The Road to Mecca
Mercedes Benz
Publicis Middle East, Dubai / Leo Burnett, Dubai
Mercedes Benz
UAE
Es Jose Time
Miller Lite
Alma DDB, Florida
Molson Coors Group
USA
Partnerships & Sponsorships
How collaborations with third parties, including native advertising, sponsorships and influencer marketing, have helped brands meet business goals.
2023 Judges
A judging panel of industry experts, chaired by Simon Peel, VP Global media, Haleon, will be reading the entries.
Partnerships and sponsorships are a great communications tool for distinctiveness. They help brands retain top-of-mind awareness in a context outside standard advertising. I’m looking forward to seeing how the entries have used this fantastic medium to help drive equity and business results.
VP Global media, Haleon
