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Best Practice

Find out how to win the marketing battle on retail media networks.

Key reports

Essential reports and research from WARC's Digital Commerce team.

Category Insights: Baby products

Provides insights from today’s baby products category and explores brand performance.

Category Insights: Petcare

Provides insights from today’s Petcare category and explores brand performance.

Retail Media Radar: Q1 2024

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media.

Category Insights: Toys and games

Provides insights from today's toys and games category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.

Category Insights: Healthcare products 2023

Provides insights from today's healthcare category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.

Retail Media Radar: Q4 2023

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media.

Latest insights

Learn what it takes to be a winner. Gain insight from marketers who are winning on retail media networks and see what they did (or didn’t do) to succeed.

Why Walmart.com needs more than a “copy and paste” strategy
Maya Yegorova, WARC
Instacart’s strategy for acquiring (and keeping) online grocery customers
Maya Yegorova, WARC
How brands can optimize content on Target.com
Maya Yegorova, WARC
Tips for optimizing video on e-commerce platforms
Maya Yegorova, WARC
Retail media in a cross-media strategy
Briana Finelli, Wavemaker Global
Building powerful brands in retail media: Bridging fame, availability, recognition and value
Margaux Logan, Publicis Commerce
The messy future of retail media: Where advertiser, marketplace, publisher and data provider are all the same company
Greg Wolny, Code3
How brands grow today: Beyond mental and physical to ‘digital availability’ powered by creativity
Gemma Spence, WPP
What’s next for retail media? Trends to watch in 2024
Maren Seitz, Analytic Partners

See all the latest content from WARC Digital Commerce

WARC Talks

Podcasts and webinars from WARC that explore the world of digital commerce.

Webinar graphic
August 2023
Webinar

Impact of retail media on marketing structures

Webinar featuring analysis of how CPG organizations are evolving to adapt to digital commerce and the challenges posed by the growth of retail media.
Toy shopping trolley on laptop
July 2023
Podcast

Retail media trends with Colin Lewis

WARC discusses interest in retail media at the Cannes Lions International Festival of Creativity, and the trends that will shape the channel over the year to come.
Org chart on black board
June 2023
Podcast

How retail media is disrupting marketing structures

WARC explores the role of retail media in driving organizational change throughout the e-commerce space.
Team meeting
May 2023
Webinar

Closing the gap between sales and marketing

Gregory Grudzinski, Claudia Johnson and Nick Everitt discuss how leading brands are restructuring their teams to win in the hyper competitive digital commerce space.
Worker carrying packages
February 2023
Podcast

The gravity of e-commerce

Details a new report from WARC Digital Commerce on the forces hindering growth in the e-commerce marketplace.
Shopping on a mobile phone
February 2023
Podcast

Unpacking retail media in Asia

WARC is joined by regional experts to deep dive into the state of retail media in Asia.
Paper shopping bag
January 2023
Podcast

The future of digital commerce

Joined by Briana Finelli of Wavemaker, WARC sets out the e-commerce landscape for the year ahead.
Shopping trolley
December 2022
Podcast

Leveraging retail media networks

Discusses channel fragmentation, the battle for consumer data and the need for industry-wide universal KPIs amid the exponential growth of retail media networks.