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Best Practices


Find out how to win the marketing battle on retail media networks.

Platform Primers

Platform fundamentals, practical advice, structure for success. Navigate the fast-growing world of retail media with our Platform Primers.

Amazon
instacart
Walmart
Kroger
Target

Key reports

Essential reports and research from WARC's Digital Commerce team.

How retail media is disrupting marketing structures

A report that looks at how digital commerce and retail media are challenging existing marketing structures and offers advice on how brands can adapt.

The gravity of e-commerce

Insights into digital commerce and how its cost structure renders profitability extremely difficult to achieve, despite its growth trajectory.

The Future of Digital Commerce

Part of the Marketer’s Toolkit 2023, this report looks at the opportunities and challenges marketers will need to contend with as platforms diversify and proliferate in the ‘third wave’ of retail media.


Latest insights

Learn what it takes to be a winner. Gain insight from marketers who are winning on retail media networks and see what they did (or didn’t do) to succeed.

See all the latest content from WARC Digital Commerce
Retail media

Insights on what the top retailers are doing to engage customers. Hear directly from the experts.

What’s next for retail media? Trends to watch in 2024
Maren Seitz, Analytic Partners
How brands can optimize for future retail media growth
Dave Peterson, Epsilon
Retail media is here and the questions it raises aren’t easy to resolve
Sam Peña-Taylor, WARC
See the latest on retail media
Omnichannel retail

Identify the right marketing mix based on understanding of consumer shopping behavior online and off.

Lessons from APAC: What can we learn from Asia’s social commerce strategy?
Elana Morris, WARC
Forever 21 taps into omnichannel technology and festival partnerships to connect with GenZ
Maya Yegorova, WARC
Omnichannel shoppers value the convenience of online, the discovery of in-store
Elana Morris, WARC
See the latest on omnichannel retail
Measurement and metrics

Learn what's working from a marketer's point of view across retail media networks. Get the meaning behind the data - not just the data itself.

A step-by-step guide to calibrating marketing mix models with experiments
Meta Platforms, Inc.
Understanding NTB (New-to-brand)
Jo Bowman and Gregory Grudzinski, WARC
Understanding ROAS (Return on Advertising Spend)
Jo Bowman and Gregory Grudzinski, WARC
See the latest on measurement and metrics

WARC Talks

Podcasts and webinars from WARC that explore the world of digital commerce.

Webinar graphic
August 2023
Webinar

Impact of retail media on marketing structures

Webinar featuring analysis of how CPG organizations are evolving to adapt to digital commerce and the challenges posed by the growth of retail media.
Toy shopping trolley on laptop
July 2023
Podcast

Retail media trends with Colin Lewis

WARC discusses interest in retail media at the Cannes Lions International Festival of Creativity, and the trends that will shape the channel over the year to come.
Org chart on black board
June 2023
Podcast

How retail media is disrupting marketing structures

WARC explores the role of retail media in driving organizational change throughout the e-commerce space.
Team meeting
May 2023
Webinar

Closing the gap between sales and marketing

Gregory Grudzinski, Claudia Johnson and Nick Everitt discuss how leading brands are restructuring their teams to win in the hyper competitive digital commerce space.
Worker carrying packages
February 2023
Podcast

The gravity of e-commerce

Details a new report from WARC Digital Commerce on the forces hindering growth in the e-commerce marketplace.
Shopping on a mobile phone
February 2023
Podcast

Unpacking retail media in Asia

WARC is joined by regional experts to deep dive into the state of retail media in Asia.
Paper shopping bag
January 2023
Podcast

The future of digital commerce

Joined by Briana Finelli of Wavemaker, WARC sets out the e-commerce landscape for the year ahead.
Shopping trolley
December 2022
Podcast

Leveraging retail media networks

Discusses channel fragmentation, the battle for consumer data and the need for industry-wide universal KPIs amid the exponential growth of retail media networks.