WARC Talks: How retail media is disrupting marketing structures

Gregory Grudzinski and Lauren Livak

In this episode of the WARC Podcast, WARC explores the role of retail media in driving organizational change throughout the e-commerce space.

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Timestamps

00:08 – Introduction and genesis of the report. 01:41 – The hybridization of sales and marketing. 04:16 – Are there any differences between categories? 08:44 – Where in the funnel is retail media being applied? 10:37 – The democratization of retail media throughout organizations. 11:58 – Using Centers of Excellence to drive digital education and execution. 14:31 – Recruiting all employees to improve business effectiveness. 16:27 – Relative growth of organizational models.17:49 – Expanding the...

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