01:14 – Presence of retailer media in Cannes. 04:10 – Creativity in retail media. 08:08 – How to generate demand on your product pages. 09:53 – The latest in measurement. 13:38 – How do brands choose which retail media network to work with? 15:30 – How do mid-to-small retailers compete with larger players? 18:35 – Clean Rooms phenomenon. 19:42 – Innovations outside of the US.
How retail media is disrupting marketing structures
Next wave...
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