Why Walmart.com needs more than a “copy and paste” strategy

Maya Yegorova

Walmart.com, the e-commerce platform owned by the US retail giant, can offer a fresh route to digital commerce growth for many brands.

Walmart.com, the e-commerce platform run by the US retail giant, offers a suite of advertising capabilities that can help brands power digital growth.

And, as explained by Kiri Masters, head/retail marketplace strategy at digital agency Acadia, it also presents another means of boosting digital revenue for brands that have a maturing presence on Amazon.com.

“For a lot of brands who feel like they’ve not necessarily maxed out on Amazon, but have put all the best practices in place and are looking for a next growth avenue, Walmart – across a lot of categories in the mass market – is attractive,...

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