Retail Media Radar: Q1 2024

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media.
  • Amazon enjoyed a bumper 12 months in an otherwise a challenging and volatile retail market, with Its Q4 2023 advertising revenue growing 26% year on year to $14.7bn.
  • Walmart – whose 2023 annual ad revenue reached $2.7bn – is focused on delivering a new channel-agnostic retail approach – one that offers a unified experience across channels.
  • Instacart’s CPG advertising partners can now layer Instacart retail media data over Google shopping ads for expanded reach and enhanced targeting capabilities.
  • Latin America is one of the world’s brightest digital commerce markets, with retail sites having supplanted search engines as the starting point...

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