Category Insights: Baby products

Provides insights from today's baby products category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.
  • The demand for premium, environmentally friendly, and technologically advanced products is significantly inflating the prices within the category.
  • WARC dComm Index™ data indicated Pampers, the #1 diaper brand on Amazon, beat the average search scores of the top ten brands by 300% – yet trailed or tied for selection, price and content scores.
  • 80% of parents use social media for parenting tips, but 40% say they struggle to distinguish good advice from bad.
  • The higher acquisition cost of subscription households can be offset by the higher lifetime value and insights they provide into the habits of brand loyals....

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