Tips for optimizing video on e-commerce platforms

Maya Yegorova

Brands seeking to enhance their video content on e-commerce platforms could benefit from using a variety of tactics.

Brands that want to effectively leverage video on e-commerce websites can apply several best practices, according to guidance from e-commerce advertising company Flywheel Digital.

More specifically, these strategic recommendations are as follows:

  • consider a shopper’s position in the funnel;
  • address purchase barriers;
  • evaluate project scale;
  • don’t let video production be a barrier.

More broadly, the best video strategies take a consumer-focused approach, Abigail Amundson, e-commerce creative director at Flywheel Content Studio, said during Stratably’s “eCommerce Video Best Practices” webinar.

“I'm always going back to the consumer-first mindset. You really should be researching those consumer questions and reviews, as well as...

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