Category Insights: Healthcare products 2023

Provides insights from today's healthcare category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.
  • The vitamins, minerals and supplements sub-category has shown significant year-over-year growth on Amazon: Sales are up by 38%, with vitamins (+6.81%) and herbal supplements (+6.34%) leading the charge.
  • Consumers view health and wellbeing products as essential: although two-thirds (66%) report experiencing financial struggles, 80% expected to increase or maintain their spend on health and wellness products and services.
  • The US population aged 65 and over – a key audience for healthcare products – grew nearly five times faster than the total population in recent years....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands