How brands can optimize content on Target.com

Maya Yegorova

Success on Target.com, the retail giant’s e-commerce property, will require brands to adopt the platform’s specific criteria around content and product listings.

Brands wanting to optimize their content on Target.com, the retailer’s e-commerce platform, can take five steps to increase their chances of success, according to guidance from e-commerce advertising company Flywheel Digital.

These best practices are as follows:

  1. Verify attribution
  2. Keyword diversity
  3. Create shorter titles
  4. Leverage image carousels
  5. Optimize product display pages (PDPs)

1) Verify attribution

One crucial element of the content assets on Target.com are product attributes – including fundamentals like a product’s size, color, and so on – that help categorize goods on the platform.

These attributes “don't just affect browsing, they also affect the overall relevance of...

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