Marketing insights from COVID-19 to the new normal

Nielsen: Connected TV usage above pre-COVID-19 levels as traditional TV viewing normalizes

Author Nielsen

Reframing lifestyle marketing for three post-pandemic ‘new normal’ scenarios

Authors Lewis Lim and Charlene Chen

JWT Future 100 Update

Author JWT

China shows how to turn your upside-down world the right way up after COVID-19

Authors Jenny Chan

Forecasts on quicksand: the impact of Covid-19 on ad expenditure and the digital new normal

Author Daniel Knapp

What will the store of the future now look like?

Author Xian Wang

WARC at Lions Live 2020: Expert guidance on marketing effectiveness in the COVID-19 recovery

Author WARC

Rapid revenue recovery: A road map for post-COVID-19 growth

Authors Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke

Reframing 2020 as China springs back from COVID-19

Author Chris Baker

Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Author Stephen Whiteside

Coca-Cola’s three-stage model for responding to COVID-19

Author Stephen Whiteside

Returning to the great outdoors: A four-step guide to OOH effectiveness after COVID-19

Authors Sophie Pemberton and Emily Alcorn

How to connect and communicate in these challenging times

Author Behavioural Architects

System1 recommends creative, life-enriching ads during a time of crisis

Author Geoffrey Precourt

How can marketers defend budgets from imminent cuts dictated by the C-suite?

Author Priyanka Nadkarni

How can brands observe Ramadan and celebrate Eid with the Muslim community during a pandemic

Author Nazirah Ashari

Domino's keeps faith in advertising despite "existential crisis" for restaurant industry

Author Stephen Whiteside

How JD shored up its supply chain when facing COVID-19 in China

Authors Ella Kidron, Yuchuan Wang, Brad Burgess

COVID-19 highlights a role for functional foods in combatting anxiety

Author Brian Carruthers

Four emerging needs of Japanese consumers and how brands can meet them

Author Low Lai Chow

The impact of coronavirus on millennials and Generation Z

Author Euromonitor

Europe’s Gen Z is turning to TV during COVID-19

Authors Daniel Bischoff

The kids are alright: The Beano’s insights on Gen Alpha in lockdown

Authors Brian Carruthers

COVID-19: Impact on video consumption trends

Authors Mindshare and Vidooly

How COVID-19 is changing food preferences in Indonesia, Thailand, and the Philippines

Author Low Lai Chow

GWI Coronavirus Research: Multi-market research wave 4

Author GlobalWebIndex

COVID-19: Consumer spending and media habits in the US

Authors Marte Aune, Rob Clapp

COVID-19: Consumer spending and media habits in the UK

Authors Marte Aune, Rob Clapp

Brands in the Philippines need relevance, meaning and sensitivity to navigate the COVID-19 crisis

Author Biprorshee Das

Long-term economic concerns, short-term inelasticity on the Asian consumer’s mind

Author Biprorshee Das

What happens if brands cut their advertising spend due to COVID-19?

Author Stephen Whiteside

Consider the Quarantini: Black Swan’s murmurs from lockdown

Author Sam Peña-Taylor

Brand safety in the COVID-19 crisis

Author Trustworthy Accountability Group

The Times uses the COVID-19 ‘news surge’ to boost subscription revenues

Author Alex Brownsell

Prepare, personify, experience: A brand ‘PPE kit’ for navigating India’s democratised e-commerce landscape

Author Madhurya Alankaar

Five ways to reimagine ‘IRL’ brand experiences in the COVID-19 era

Authors Christophe Castagnera

Five examples of how social listening impacted brand strategies in COVID-19

Authors Low Lai Chow

Breakthrough ads during the pandemic: Successful examples from Southeast Asia

Authors Low Lai Chow

Mondelez’s strategy for doubling down on e-commerce

Author Stephen Whiteside

How MyRepublic is staying relevant during COVID-19 with meaningful engagement

Author Lawrence Chan

The risks and rewards of humour in COVID-19

Author Chris Arning

How Birds Eye pivoted its marketing during COVID-19 without going dark

Author Anna Hamill

Finding order in the chaos

Author Jon Manning

Ditch the manifesto ad and take data seriously to steer through COVID-19

Author Low Lai Chow

Report from the Global Leadership Coalition on COVID-19: Turning leadership into action during the pandemic

Author CMO Growth Council

How can brands help resilient Indian MSMEs seize opportunity in the COVID-19 crisis?

Author Biswapriya Bhattacharjee

Programmatic strategies need to adapt to coronavirus and the new normal of restricted movement

Author Paul Frampton-Calero

Adjusting measurement strategies for the new ‘business as usual’ during Covid-19

Author Harry Davison

Online video consumption quadrupled during COVID-19

Author Rob Clapp

Music streaming traffic rose 20% during COVID-19 but growth has now halved

Author Rob Clapp

Disney+ audience peaks during COVID-19 but Amazon sees longer term growth

Authors Rob Clapp

More consumers paying for online news during COVID-19

Authors Rob Clapp

Clothing, food and soft drink sales doubled on Tmall in April

Author Rob Clapp

US online grocery sales rose by a quarter in May

Author Rob Clapp

Alphabet to see advertising revenue decline this year but Facebook manages to grow

Author Rob Clapp

Amazon ROAS showing double-digit growth during COVID-19

Author Rob Clapp

Advertisers shift to mobile private marketplaces

Author Rob Clapp

TV budgets cut at quicker rate than influencers

Author Rob Clapp

COVID-19 spurs telemedicine use in Australia

Author Rob Clapp

Health retailers cut search advertising and rely on organic growth

Author Rob Clapp

Portugal and Belgium lead Europe for growth in consumer spending

Author Rob Clapp

Two in five Americans will only feel comfortable outside in over six months

Author Rob Clapp

How to build and maintain agency/client relationships, especially in a socially-distanced world

Author Deb Giampoli

The behavioural science principles seen during COVID-19 and their meaning for marketers

Author Matthew Hellon

Ritson: The opportunity to grow market share is clear, but marketers aren’t taking it.

Author Sam Peña-Taylor

The day screens replaced offices: The leadership agenda for marketing and media executives navigating a “stay at home” world

Author Michael Kassan and Christopher Vollmer

4A’s – and agency business – steps up to new leadership role in response to COVID-19

Author Geoffrey Precourt

During the COVID-19 crisis, CMOs are looking inside to help outside

Author Cathy Taylor

Getting the most out of virtual pitching

Author R3 Worldwide

The craft of turning adversity into a win

Author Anindya Dasgupta

Turning to agile in times of uncertainty: Three tips for marketers

Author Cameron O’Connor

How marketers can de-risk the COVID-19 disruption

Author Amit Narayan

Coronavirus forces agencies to rethink the agency employee experience

Author Jay Pattisall

Global Marketing Index: May 2020

Author Zoe McCready

Global Ad Trends: The impact of COVID-19 on ad investment

Authors James McDonald and Rob Clapp

The coronavirus threat to media firms

Author Sam Peña-Taylor

Global Marketing Index: April 2020

Author Zoe McCready

Cleaning up with TV in lockdown

Author Matt Hill

Don’t stop Australia: The case for advertising during a pandemic

Author Josie Tutty

What, where and how much? Media effectiveness during COVID-19

Authors Jane Ostler and Maren Seitz

Levelling up in-game advertising during a pandemic

Author Tom Simpson

The COVID-19 crisis is shifting how Australian marketers think about media

Author Josie Tutty

Global Marketing Index: March 2020

Author Zoe McCready

Nielsen chief pins down “new-normal” media-measurement theories with new-life realities

Author Geoffrey Precourt

How brands can flourish in an ad-free video streaming world

Author Joy Bhattacharya

Global Ad Trends: FMCG & COVID-19

Author James McDonald, Rob Clapp

FMCG, COVID-19 and recessionary practices

Author James McDonald

How to connect and communicate in these challenging times

Author Behavioural Architects

You've got mail: Communicating with customers in tough times

Authors David Fallarme

How to build and maintain agency/client relationships, especially in a socially-distanced world

Author Deb Giampoli

How retail banks can evolve communications during COVID-19

Author Fiona Blades

Finding the right tone of voice during the coronavirus crisis

Author Robert Heeg

In a time of COVID-19, to advertise or not to advertise?

Author Irene Joshy

How marketing creative is evolving in the COVID-19 era

Author Stephen Whiteside

Radically digital: Creative Innovation During COVID-19

Author Carsten Wierwille

Coronavirus disruption: 10 ways brands can succeed in e-commerce

Author Reprise

The strategies working in COVID-19 specific communications

Author Sam Peña-Taylor

When COVID-19 collides with Ramadan, five tips for brands

Author Aakriti Goel

Understated brand building during Coronavirus

Author Darren Coleman

Trend Snapshot: COVID-19 special – livestream commerce

Author Alex Brownsell

Strategists reimagine WHO's 'Global Call to Creatives' to fight COVID-19

Author Jessica Perri

Information, the antidote for fear

Disease, terror, fraud and recession. The four horsemen of the modern apocalypse?

Beyond SARS. Consumers in times of crisis and the impact on Greater China

Unicef: Mobilizing against Zika

Super Drugs (Emerging Industry Overview)

Keep calm and advertise on: How to successfully navigate your brand through an economic downturn

Author VAB

Rapid revenue recovery: A road map for post-COVID-19 growth

Author Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke

How marketers like P&G, GSK and Hershey are adapting to a new e-commerce landscape

Author Stephen Whiteside

Digital’s flexibility has made it indispensable to weather the COVID-19 storm

Author Lee Lythe

The real scale of the 2020 downturn

Author James McDonald

Keep calm and advertise on: How to successfully navigate your brand through an economic downturn

Author VAB

Planning for the future of travel after COVID-19

Author Will Grundy

Three tips for marketing in recession

Author Jenn Szekely

COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM

Author Anna Hamill

COVID-19 conversations: Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard

Author Anna Hamill

“You can’t spend your way out of this one”: Sir Martin Sorrell on the ‘shape’ of the COVID-19 recession

Author David Tiltman

GroupM’s Wieser: New financial crunch will demand new models for recovery

Author Geoffrey Precourt

Eight recession proofing tips to survive and thrive in a COVID-19-induced downturn and beyond

Author Remona Duquesne

Life after lockdown: Gen Z on Becoming Free

Author Helen Rose

A rocky road ahead: The future for advertising

Authors Michael Karg

What's new in New Zealand? A look at life after lockdown

Authors Special Group

Neilsen report: Connected TV usage remains above pre-COVID-19 levels as traditional TV viewing normalises

Author Nielsen

Tobaccowala believes “human” skills are critical to COVID-19 recovery

Author Geoffrey Precourt

Harris Poll tracks how consumer desires are rapidly changing as the recovery slowly unfolds

Author Cathy Taylor

Change doesn’t just happen during a global pandemic

Author Rob Campbell

Reassessing the eight motivators of purchase in the context of COVID-19

Authors Prasad Shinde, Steven Naert and Tammy Ho

Spending less, living well: How consumers are redefining a good life

Author Anna Shin

Ramadan during COVID-19: Your playbook to the emerging personas during the festive season

Author ADA

Face-to-face with uncertainty: Moving qualitative research through and beyond COVID-19

Author Drago Djourov

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Author Sam Peña-Taylor

Kantar’s brave new reality for brands

Author Brian Carruthers

COVID-19 is the wake up call traditional financial brands need

Author Anna Soisalo

Adaptability and digital availability are key to winning Southeast Asia’s e-commerce race

Author Carlos Matriano

Generating brand growth beyond crisis for a brighter future

Authors Katie Anderson & Casie Cook

How FMCG brands can blend traditional retail and e-commerce post-COVID-19

Author Ed Cox

How FMCG brands can respond to change after COVID-19

Author Jess Smith

Marketing powers McDonald’s recovery from COVID-19

Author Stephen Whiteside

Re-visit, re-organise and re-plan: Measuring campaigns in post COVID-19 India

Author Mukta Lad

Rebuilding customer experience for the COVID-19 recovery

Author Charlotte Lo

Six new retail formats for the post COVID-19 era

Authors Emma Chiu

Go digital or go home: Adapting interaction and engagement models with healthcare professionals for post-COVID times

Authors Sameer Desai and Ashish Mahajan

Returning to the great outdoors: A four-step guide to OOH effectiveness after COVID-19

Authors Sophie Pemberton and Emily Alcorn

Coty’s Philosophy faces post-COVID-19 market with new confidence in e-commerce

Author Geoffrey Precourt

How health and wellbeing brands can grow during COVID-19

Author Richard McAleavy

Brands prioritise new customer journeys during COVID-19

Author Anna Hamill

Five ways Unilever is adapting in the COVID-19 era

Author Anna Hamill

How to build an e-commerce offering during COVID-19

Author David Lowe

Over half of Indian consumers will shop online after COVID-19

Author Rob Clapp

Grocery foot traffic returning to normal in Italy, Australia and the UAE

Author Rob Clapp

Half of millennials are using e-commerce more and plan to continue after lockdown

Author Rob Clapp

A quarter of US marketers intend to use influencers less after COVID-19

Author Rob Clapp

Half of Brazilians expect to shop online more after COVID-19

Author Rob Clapp

New media habits unlikely to last in France

Author Rob Clapp

Canadians trying new brands and retailers but unsure about long-term change

Author Rob Clapp

Financial impact of COVID-19 will sustain for Brazilian consumers

Author Rob Clapp

Moving into a sustainable, post-pandemic world

Author Helen Brain

Reframing 2020 as China springs back from COVID-19

Author Chris Baker

Why brands cannot afford to delay post-Coronavirus comeback plans

Author Geoffrey Precourt

Communications in the post-lockdown landscape: New rules for media strategy and planning

Authors Toby Roberts and Clare Chapman

Which media horse should you back as COVID-19 starts to wind down in Australia?

Authors Ben Willee

The coronavirus threat to media firms

Author Sam Peña-Taylor

Thirteen monetisation models for media owners

Author Alex Brownsell

ECI Media Management 2020 inflation report

Author ECI

The UK’s annus horribilis explained

Author James McDonald

Partnerships post-pandemic - what can we expect?

Author Owen Hancock

How retail banks can evolve communications during COVID-19

Author Fiona Blades

Recommendations from bracing the ‘new normal’ in China after COVID-19

Author WARC

Push, pull, pause, pivot: Strategy in the age of COVID

Authors Faris Yakob and Rosie Yakob

Resilient brands don’t stop innovating in uncertain times

Author David Lansanah

Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

Authors Kunal Sinha

Re-evaluating iconic brand assets in a post-pandemic world

Authors Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher

Neilsen report: Connected TV usage remains above pre-COVID-19 levels as traditional TV viewing normalises

Author Nielsen

The 'New Normal' is not as different as you might expect

Author Jason Mander

What will the store of the future now look like?

Author Xian Wang

Sports behind closed doors: Survival of the most agile

Authors Karl Knights

Reframing lifestyle marketing for three post-pandemic ‘new normal’ scenarios

Authors Lewis Lim and Charlene Chen

Connecting with the personas of the new normal

Authors Sam Robson

Coronavirus: Global Change Accelerators

Author WGSN

The long-term impact of COVID-19 on consumer behaviour

Authors William Hanmer-Lloyd and Stephanie Watson

Kantar’s brave new reality for brands

Author Brian Carruthers

The ‘new normal’: Online video comes of age and how brands can benefit

Author Jennifer Quigley-Jones

Eight strategies to serve grocery shoppers during COVID-19

Author Callum Saunders

Planning for the future of travel after COVID-19

Author Will Grundy

Five takeaways from the IAB/Center for the Digital Future report on consumer behavior during COVID-19 – and beyond

Author Stephen Whiteside

For Mars, COVID highlights the need for ‘ground-up’ digital transformation

Authors Brian Carruthers

How marketers can win with Gen Z and Millennials post-COVID-19

Authors Carmen Bona

Six new retail formats for the post COVID-19 era

Authors Emma Chiu

Ten pandemic-born ‘culture fuels’ shaping India and how brands should connect with them

Author Dheeraj Sinha

The business of influence has changed during COVID-19

Author Sam Peña-Taylor

How to leverage sentiment data and empathy to craft Ramadan and Eid communications during a pandemic

Author Yasmin Hannah Ramle

How to build and maintain agency/client relationships, especially in a socially-distanced world

Author Deb Giampoli

Face-to-face with uncertainty: Moving qualitative research through and beyond COVID-19

Author Drago Djourov

Coty’s Philosophy faces post-COVID-19 market with new confidence in e-commerce

Author Geoffrey Precourt

Programmatic strategies need to adapt to coronavirus and the new normal of restricted movement

Author Paul Frampton-Calero

How to build an e-commerce offering during COVID-19

Author David Lowe

Resilient brands don’t stop innovating in uncertain times

Author David Lansanah

China pride and cloud lives: Seven trends emerging from COVID-19

Author Low Lai Chow

China shows how to turn your upside-down world the right way up after COVID-19

Authors Jenny Chan

Recommendations from embracing the ‘new normal’ in China after COVID-19

Author Gordon Domlija

Communications in the post-lockdown landscape: New rules for media strategy and planning

Authors Toby Roberts and Clare Chapman

Which media horse should you back as COVID-19 starts to wind down in Australia?

Authors Ben Willee

Forecasts on quicksand: the impact of Covid-19 on ad expenditure and the digital new normal

Author Daniel Knapp

The healing power of OOH

Author Claire Kimber

Nielsen chief pins down “new-normal” media-measurement theories with new-life realities

Authors Geoffrey Precourt

How a hybrid agency/in-house model serves 3M’s need for accountability

Author Geoffrey Precourt

Advertiser exodus to bring sharp media deflation in 2020

Author Rob Clapp

30% of Chinese consumers to keep spending more on livestream and short video shopping

Author Rob Clapp

Disney+ audience peaks during COVID-19 but Amazon sees longer term growth

Authors Rob Clapp

Grocery foot traffic returning to normal in Italy, Australia and the UAE

Author Rob Clapp

Alphabet to see advertising revenue decline this year but Facebook manages to grow

Author Rob Clapp

Half of Brazilians expect to shop online more after COVID-19

Author Rob Clapp

New media habits unlikely to last in France

Author Rob Clapp

Financial impact of COVID-19 will sustain for Brazilian consumers

Author Rob Clapp

China's OOH recovery to pick-up in June

Author Rob Clapp

Free and reliable delivery of high importance post lockdown

Author Rob Clapp

Eating at home to become the 'new normal' in APAC after COVID-19

Author Rob Clapp

Canadians trying new brands and retailers but unsure about long-term change

Author Rob Clapp