Nielsen: Connected TV usage above pre-COVID-19 levels as traditional TV viewing normalizes

Examines how connected TV viewing habits have grown and changed during the course of the COVID-19 pandemic.
  • While increases in TV viewing have been well reported throughout the pandemic, as traditional TV usage has begun to normalize, connected TV usage continues to be well above where it was before COVID-19.
  • Nielsen data from January 2020 showed that families with connected TV devices were using them to watch 12.5 billion hours each month.
  • Once quarantining rolled out across the US, total hours spent using connected TV devices was up 81% year-on-year.
  • Viewing TV with other household members – particularly in the living room – is on the rise, while moderating is somewhat higher with most demographics than it...

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