- As people are forced to stay at home and no longer able to do previously ordinary activities such as meet with friends at bars and restaurants, they have turned to media and tech platforms to keep them entertained and informed.
- This dramatic change in consumer behaviour has major implications for advertisers and for the advertising industry – and that in turn affects media pricing and inflation.
- Meanwhile, social distancing measures and travel restrictions have had catastrophic consequences for businesses, particularly those that work in travel, retail and hospitality, leading to a sharp rise in unemployment.
- These factors mean that growth...
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