Disney+ audience peaks during COVID-19 but Amazon sees longer term growth

Rob Clapp

An overview of global video streaming traffic on Amazon Prime Video, Disney+, Netflix and YouTube during the novel coronavirus (COVID-19) outbreak.

Global video streaming traffic reached a new high during the novel coronavirus (COVID-19) outbreak, according to the latest data from SimilarWeb.

Disney+ saw a peak in traffic in the week of March 23rd after launching in major European markets, rising 113.8% compared to the start of January. Growth then began to slow, with traffic in the last week of May up 16.2% compared to the start of the year.

Amazon Prime Video also reached a peak in the week of March 23rd, with traffic up 74.3% compared to the week of January 6. However, while growth...

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