One-tenth (11%) of consumers in Australia have started using telemedicine for physical health during the novel coronavirus (COVID-19) outbreak. This is the digital activity with the greatest increase in new users, according to the latest data from McKinsey & Company.
In addition, 3% of Australians are using telemedicine more during the outbreak. One-half (48%) of those using it more or for the first time say they intend to continue when the outbreak ends.
Brands should be aware of this as health is set to penetrate categoriesnot typically associated with wellbeing – recent data from Ipsos found...