The role of culture in a global crisis: Understanding how identities and values shape behaviour

The global coronavirus pandemic has disrupted life, livelihoods and health across countries and cultures.
  • Although some aspects of the current pandemic are universal, there are also very different approaches, strategies and responses playing out across the globe; underpinning these differences is the role that culture plays in shaping people’s behaviour.
  • Terror Management Theory states that culture provides individuals with reassurance in their world views by attaching their views to a deeper meaning. The contrasting approaches to COVID-19 from governments and individuals are shaped by their diverse cultures.
  • The ambiguity of the future brings anxiety, and different cultures have learnt to deal with this anxiety in different ways; some cultures feel comfortable not knowing what...

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