WARC Awards for Effectiveness: Business-to-Business

Download the entry kit



This category will reward effective campaigns from one business targeting another.

2021 Judges

A judging panel of industry experts, chaired by Corinne Sklar, Global Chief Marketing Officer, IBM iX, will be reading the entries.

Special Awards

Virtual Experience Award

For business-to-business brands that have created engaging virtual experiences for their audiences that have delivered impact and commercial results.

Audience Award

For effective marketing built on fresh audience insight.

Partnership Award

For a collaborative approach that unlocked effectiveness.