Globant: Meet the Future of Consultancy

Francisca Balbiani, Javier Quintero

Globant, an IT and software development company, increased recall, impressions, and clicks by parodying consultancy culture and presentations.

Campaign details

Brand: Globant Brand owner: Globant Entrant company: GUTIdea creation: GUT Buenos Aires Market: Brazil Sector: Business services Media channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Globant, the digital transformation company with a start-up mentality, needed to become known on a mass scale in an industry full of already-known players that reigned the TOM. And in that difficulty, we saw an opportunity.

The world of consultancies is full of people overselling their products and filling gaps with the “latest technology.”...

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