Pergraphica: From Pushing Paper to Pulling on Heart Strings

Cos Mingides

Mondi, a paper manufacturer, partnered with Adobe and launched PERGRAPHICA, a high-quality paper, to win market share, increase market penetration and sales, and increase awareness, consideration, campaign reach and engagement.

Campaign details

Brand: Pergraphica Brand owner: Mondi Entrant company: TrueIdea creation: True London Market: Europe (general region) Sector: Business services Media channels: Magazines - business, Trade, Online display, Websites & microsites, Online video, Content marketingBudget: Up to 500k

Executive summary

In 2015, Mondi, one of Europe’s largest paper manufacturers, launched PERGRAPHICA, high quality paper for hi-spec print projects. It achieved steady growth, but the COVID-19 pandemic hit hard, resulting in an 18.2% market decline and overall production costs increasing, which eroded sales margins.

The...

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